YOU! THE EXPERIENCE
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Crown Fountain - MILLENIUM PARK
A social, environmental design campaign intended to advertise the YOU! experience at the Museum of Science and Industry in Chicago, IL. The YOU! experience is an interactive exhibition that assists its audience in inquiring about and appreciating their bodies from a new perspective.
In this symbiotic relationship between art and science, the Crown Fountain becomes more than just a landmark – it’s an interactive movement experience tied to the YOU! Experience for two, one hour periods each day.
The fountain acts a vessel for guiding souls towards a journey of curiosity and further engagement at the museum. So next time you find yourself mesmerized by the experience Crown Fountain, remember – it's not just about the art, nor the science. It's about you.
The problem -
There is a lack of public knowledge about the “YOU!” exhibition at the Museum of Science and Industry in Chicago.
Chicago's iconic Crown Fountain isn't just a marvel of modern art; it's a dynamic, interactive experience that captivates audiences of all ages. As visitors marvel at the towering glass towers, they're drawn into an immersive spectacle where digital faces come to life, reflecting the vibrant spirit of the city. But beyond its artistic allure, the Crown Fountain serves a dual purpose – it's a gateway to exploration, a symbol of authentic, human interaction.
Enter the Museum of Science and Industry's "YOU!" exhibit, a captivating journey into the marvels of the human body. From the intricacies of DNA to the wonders of the brain, this exhibit invites visitors to delve into the fascinating world within themselves. And what better way to spark curiosity and draw inquisitive minds than with an innovative advertising campaign?
Imagine the Crown Fountain adorned with the words "It's All About You," a bold declaration echoing the sentiment of self-discovery, and an ode to the exhibition. As families gather around, mesmerized by the fountain's dynamic display, they're met with a subtle invitation – a QR code beckoning them to explore further. With a simple scan, they're whisked away to the Museum of Science and Industry's website, where the promise of discovery awaits.
